About

Dixon had his start in the Real Estate industry in May of 2002, providing full scope marketing and collateral for an esteemed broker in the SF Bay Area. Landing on the front page of Mercury News for both Business Monday on July 21st and on August 31st the cover of Real Estate all within a short time he came to realize that in addition to his visual acumen, Dixon had a knack for communicating, negotiating, and bringing clients together; he decided to set out on his own in 2003.

As a freshly minted Real Estate agent, Dixon signed his first listing contract for an impressive 9.25 million, a testament to the value he brings to the table. Dixon has since worked with many a prestigious client, from well known sports figures to the inventor of the modern personal computer; in short he rapidly ascended to the upper echelon, an agent catering specifically to the high end luxury market. That became his mantra: luxury marketing for luxury properties.

Being both a congenial and savvy businessman, as well as expert marketer, Dixon strives to provide the best representation possible. Many agents do their clients a disservice by not pushing the envelope in an effort to court the best potential buyers, whereas Dixon will go that extra mile. Given the opportunity, no task is too daunting for the master marketer: high rise, golf course, beach front, track home; he can sell ANYTHING. His singular vision, backed with an expert team to aid in execution, truly serves to set himself and the properties he represents apart from the din.

After years spent creating and developing high-end marketing campaigns, John decided to focus his considerable talent inward. This Bay Area native, with a background in graphic design and advertising, makes full use of his exceptional skills in promoting and marketing his client’s homes.

With a keen sense of presentation and visual flair, John P Dixon presents his client’s homes in the best possible light. By leveraging his love of technology, John exhaustively seeks out new methods and mediums in an effort to reach agreater audience. But ultimately, he swears by face time; with a friendly demeanor and gift for gab, he revels in meeting new people, and helping them reach their real estate goals.

A few years prior the pandemic Dixon was a partner in aquiring and developing properties. With eight homes being built Dixon realized how dificult the process was gaining more knowlege as a whole in the real estate industry. Dixon soon realized his skills are far better served negotiating and designing real estate listings. Now that Dixon’s children are young adults, he decided to focus on his real estate goals by creating and designing his dream boutique company Luxury Inc. Dixon knows how to seperate your home from the best by delivering a upscale, eye catching unique presentation.

Establishing Luxury Inc.

“I realized the timing was ripe for a new boutique real estate company focusing
on the luxury market – one with competitive listing commissions AND top notch representation; perfect for discerning luxury home owners.

“For me it all hinged on the branding, embodying high status and an elevated level of quality. Next I set
out to design a website that buyers, sellers and agents alike would all find compelling. Tooling along with my trusty CTO with whom i’ve worked for over the past 20 years – being on such similar wavelengths everything we collaborate on fits together like hand in glove, and we always push each other to even greater heights.

“I then had the good fortune and timing to secure our phone number, 1-800-LuxuryInc.
In doing so,  I realized we could use a phone number with broad, recognizable appeal to the real estate industry, and established 1-800-LuxuryHomes™.”

See video below

John P. Dixon's Bio Video